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How to evaluate a business opportunity? March 12, 2010

Posted by utehagen in Business Opportunities, Your personal success.
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Don’t fall for “get rich fast” Marketing Hype. Any business opportunity is just that: the potential opportunity to create a strong business if you work hard and consistently at it.

How do you evaluate the business before you start? You need to look for the 4 key success factors that are important for any business: 

 
1. How long has this company been in business. It’s reliability.
2. How is it situated for growth? What are the productsor services, are they relevant? It’s about having something of value to offer to your target audience.
3. Do you have a market segment that wants your products or services? Have you made a choice of which target audience you want to serve with your products? Do you know what the needs and wants of that target audience are?

4. The final success factor, that is so important for the long term success, is that the product or service benefits are real and ideally that they are guaranteed!

Look here for an example: http://your-success-counts.com

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