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How to write Emails that sell March 14, 2010

Posted by utehagen in Understanding Customers.
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‘Less is more’ when it comes to Emails that sell. Importantly, you really have to understand your target audience. ‘One size does NOT fit all”.

Read these important tips from a recent article in EMAIL INSIDER, written by Cynthia Edwards titled: “Email is the condensed Soup of Marketing” 

Email writing needs to be as crisp as a Macintosh apple and just as mouthwatering

  •  Select words and phrases that work hard: ones that are fraught with meaning, carry a punch, elicit an emotional response.
  •  Use the active, not passive voice. 
  •   Boil down the writing so you say the same thing in draft four as you did in draft one, but in half the space.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123839#

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