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How to write Emails that sell March 14, 2010

Posted by utehagen in Understanding Customers.

‘Less is more’ when it comes to Emails that sell. Importantly, you really have to understand your target audience. ‘One size does NOT fit all”.

Read these important tips from a recent article in EMAIL INSIDER, written by Cynthia Edwards titled: “Email is the condensed Soup of Marketing” 

Email writing needs to be as crisp as a Macintosh apple and just as mouthwatering

  •  Select words and phrases that work hard: ones that are fraught with meaning, carry a punch, elicit an emotional response.
  •  Use the active, not passive voice. 
  •   Boil down the writing so you say the same thing in draft four as you did in draft one, but in half the space.




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