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How to build a large and passionately loyal following? March 27, 2010

Posted by utehagen in Business Opportunities, On line Marketing success, Your personal success.
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The secret to any meaningful human interaction is PASSION. What really makes any person act is an EMOTION, a “gut feeling”, and not a rationale argument, brilliant as it may be.

So, you need to bring passion, both your own and that of your employees, to the forefront.

Ann Handley, Chief Content Officer at Marketingprofs, just published a great article in the American Express Open Forum titled: Secrets to Earning Passionate Fans (Not Just Customers), and the Top 3 Things Stopping Your Company from Being the Next Zappos http://snipurl.com/v3psx   [www_openforum_com]

She reviews a new book by Jeanne Bliss: “I love you more than my dog” who in turn has studies companies that enjoy exceptional consumer loyalty.

It is all about the deliberate decisions that you, as an entrepreneur, make about how you will act and what the purpose for your enterprise is and then to act accordingly.

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