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How to become a more successful Search Marketer? April 19, 2010

Posted by utehagen in Understanding Customers.
Tags: , , , ,

I just read a very noteworthy article by Laurie Sullivan from Mediapost.  He quotes Mike Moran, chief strategist at Converseon, at the Search Insider Summit in Captiva, Fla. Friday who urged the industry to not only become transparent, but focus on serving consumers rather than getting backlinks or appearing on the top spot on the first page in Google search results. Don’t forget the PageRank, but think more about answering consumer questions.

Search marketing must turn into a consumer service to help make the correct decisions when purchasing products or services.

As an expert in deeply understanding consumer needs I can only urge any serious on-line marketer to listen to this advice. Always remember that on the internet your customer has all the power and will only “invite” you into their lives if you provide real value to them, e.g. if you think about their needs first and not your own.

Read the full article under http://snipurl.com/vmeq6 [www_mediapost_com]



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