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How to win the hearts and minds of Boomers May 24, 2010

Posted by utehagen in Boomer Marketing, Marketing 101, Understanding Customers.
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I just saw a great article published by Matt Thornhill of the Boomer Project which whom I worked while I led customer understanding at the world’s leading consumer goods company.

Boomers are a very important, yet today underserved, customer group. They are underserved because they are entering a life stage (50+) at which time they typically get ignored by companies, who generally target the 18-49 year old demographic.

There is a huge opportunity in figuring out to win the hearts and minds of Boomers because they are the biggest generational group in the US and other Western countries and they are here to stay for a lot longer.

Matt points out that with entering the “middle age life stage”, people’s motivations change dramatically as they move on from “becoming someone” to “being someone”. Please read the attached article which gives a great illustration of this phenomenon.   http://tiny.cc/i6s7q

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