jump to navigation

Boomers — revolutionizing the workplace again June 2, 2010

Posted by utehagen in Boomer Marketing, Marketing 101, Understanding Customers, Your personal success.
Tags: , , , ,
trackback

It is an undeniable fact that the Babyboomers are going to live longer and will hence also work longer. This leads to a significant revolution in the workplace that most companies and governments in the Western Industrialized World have not yet realized. There is a huge opportunity here.

For more on the subject, read Experts Weigh in on Older Americans and Work by Michelle V. Raffer on the Second Act Blog     http://tiny.cc/6ot74

The very interesting fact is that people in this period of their lives (40-60) have very different drives and motivations than younger people. They are more likely focused on giving back, which is a huge opportunity if harnessed correctly.

What do you think?

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: