Boomers — revolutionizing the workplace again June 2, 2010
Posted by utehagen in Boomer Marketing, Marketing 101, Understanding Customers, Your personal success.Tags: boomer understanding, business opportunity, delivering happiness, motivations, personal understanding
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It is an undeniable fact that the Babyboomers are going to live longer and will hence also work longer. This leads to a significant revolution in the workplace that most companies and governments in the Western Industrialized World have not yet realized. There is a huge opportunity here.
For more on the subject, read Experts Weigh in on Older Americans and Work by Michelle V. Raffer on the Second Act Blog http://tiny.cc/6ot74
The very interesting fact is that people in this period of their lives (40-60) have very different drives and motivations than younger people. They are more likely focused on giving back, which is a huge opportunity if harnessed correctly.
What do you think?
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