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How to get the best creativity to build your business July 1, 2010

Posted by utehagen in Delivering Happiness, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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I just found a great Blog Post by Jim Stengel, former Chief Marketing Officer at Procter & Gamble with his 8 tips on how the get the best creative work from Agencies.

Read his Post at:   http://tiny.cc/45s2x

This is also relevant for Entrepreneurs because it talks about being passionate about what you are doing, your product and service and to think about how it can serve a higher purpose in improving people’s lives. This will inspire you to be your most creative and if you are using the help of Agency Creatives, it will be very important for their creativity as well.

To be able to think about a higher purpose, you need to know those that you are serving (your customers) better than your spouses or others that are significant in your life. You can only serve people if you know what will make their lives better.

And as I described in my earlier post ( http://tiny.cc/j4xnd ) about happiness and health, serving a higher purpose is what actually makes us as human beings happier and healthier. What a perfect win-win situation.

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