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How will you measure Your Life? August 2, 2010

Posted by utehagen in Delivering Happiness, Understanding Customers, Your personal success.
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I just came across this very interesting article by Prof. Clayton Christensen, one of the premier Academics in the field of Innovation. I strongly recommend reading the full article here

http://hbr.org/2010/07/how-will-you-measure-your-life/ar/1

It is thought provoking on the theme of happiness and purpose in life.

This is relevant for any marketer as you choose what your business is going to be all about.

Here are the core tenants of the article:

  1. Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.
  2. The choice and successful pursuit of a profession is but one tool for achieving your purpose. But without a purpose, life can become hollow.
  3. Your decisions about allocating your personal time, energy, and talent ultimately shape your life’s strategy.
  4. If you want your kids to have strong self-esteem and confidence that they can solve hard problems, those qualities won’t magically materialize in high school. You have to design them into your family’s culture—and you have to think about this very early on. Like employees, children build self-esteem by doing things that are hard and learning what works.
  5. Unconsciously, we often employ the marginal cost doctrine in our personal lives when we choose between right and wrong. A voice in our head says, “Look, I know that as a general rule, most people shouldn’t do this. But in this particular extenuating circumstance, just this once, it’s OK.” The marginal cost of doing something wrong “just this once” always seems alluringly low
  6. If you have a humble eagerness to learn something from everybody, your learning opportunities will be unlimited. Generally, you can be humble only if you feel really good about yourself—and you want to help those around you feel really good about themselves, too.

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