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7 ways to jumpstart healthy change in your life September 21, 2010

Posted by utehagen in Business Opportunities, Delivering Happiness, Healthy Lifestyle, Understanding Customers, Your personal success.
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I just found this very insightful article from the Harvard Medical School, that I greatly recommend to read and to follow the link back to the original.

The day-to-day choices you make influence whether you maintain vitality as you age or develop life-shortening illnesses and disabling conditions like heart disease, diabetes, high blood pressure, and stroke. You may understand exactly what you need to do to enjoy a healthier, happier life: carve out time to exercise, perhaps, or find a way to ratchet down stress. There’s just one hitch. You haven’t done it yet.

Often, the biggest hurdle is inertia. It’s true that it isn’t easy to change ingrained habits like driving to nearby locations instead of walking, let’s say, or reaching for a donut instead of an apple. However, gradually working toward change improves your odds of success. Here are some strategies that can help you enact healthy change in your life, no matter what change (or changes) you’d like to make.

Seven steps to shape your personal plan

Shaping your personal plan starts with setting your first goal. Break down choices that feel overwhelming into tiny steps that can help you succeed.

1. Select a goal. Choose a goal that is the best fit for you. It may not be the first goal you feel you should choose. But you’re much more likely to succeed if you set priorities that are compelling to you and feel attainable at present.
2. Ask a big question. Do I have a big dream that pairs with my goal? A big dream might be running a marathon or climbing Mt. Kilimanjaro, wiggling back into a closet full of clothes you love, cutting back on blood pressure medication, or playing games and sports energetically with your children. One word to the wise: if you can’t articulate a big dream, don’t get hung up on this step. You can still succeed in moving toward your goal through these other approaches.
3. Pick your choice for change. Select a choice that feels like a sure bet. Do you want to eat healthier, stick to exercise, diet more effectively, ease stress? It’s best to concentrate on just one choice at a time. When a certain change fits into your life comfortably, you can then focus on the next change.
4. Commit yourself. Make a written or verbal promise to yourself and one or two supporters you don’t want to let down: your partner or child, a teacher, doctor, boss, or friends. That will encourage you to slog through tough spots. Be explicit about the change you’ve chosen and why it matters to you. If it’s a step toward a bigger goal, include that, too. I’m making a commitment to my health by planning to take a mindful walk, two days a week. This is my first step to a bigger goal: doing a stress-reducing activity every day (and it helps me meet another goal: getting a half-hour of exercise every day). I want to do this because I sleep better, my mood improves, and I’m more patient with family and friends when I ease the stress in my life.
5. Scout out easy obstacles. Maybe you’d love to try meditating, but can’t imagine having the time to do it. Or perhaps your hopes for eating healthier run aground if you’re hungry when you walk through the door at night, or your kitchen cabinets and refrigerator aren’t well-stocked with healthy foods.
6. Brainstorm ways to leap over obstacles. Now think about ways to overcome those roadblocks. Not enough time? I’ll get up 20 minutes early for exercises and fit in a 10-minute walk before lunch. Cupboard bare of healthy choices? I’ll think about five to 10 healthy foods I enjoy and will put them on my grocery list.
7. Plan a simple reward. Is there a reward you might enjoy for a job well done? For example, if you hit most or all of your marks on planned activities for one week, you’ll treat yourself to a splurge with money you saved by quitting smoking, a luxurious bath, or just a double helping of the iTunes application “Attaboy.” Try to steer clear of food rewards, since this approach can be counterproductive.

I would like to add that there is one type of Chocolate — Xocai Healthy Chocolate — that is very different and can be used as a health promoting reward.

To order the full article from the Harvard Medical School Health Beat, click here

Why marketers can’t afford to ignore Boomers (50+ aged) July 24, 2010

Posted by utehagen in Boomer Marketing, Business Opportunities, On line Marketing success, Understanding Customers, Your personal success.
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Just found an important posting about winning with the biggest generation of consumers on Nielsen Wire.

Winning with Boomers (50+aged) will be key for marketers world-wide, as this is the fasted growing demographic, particularly in the Western World, but also in developing markets like China.

When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49. But by solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power: the Baby Boomers.

Born between the years 1946-1964, the oldest of the Boomers are beginning to retire. But today’s middle aged and older consumers are different than their predecessors.  Boomers are an affluent group who adopt technology with enthusiasm (think about the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites). They have also shown a willingness to try new brands and products and services.

Boomers should be as desirable for marketers as Millennials and Gen-Xers for years to come; they are the largest single group of consumers, and a valuable target audience. As the world continues to age, reaching this group will continue to be critical for advertisers,” said Pat McDonough, Senior Vice President, Insights, Analysis and Policy at the Nielsen Company.

At a time when most analysts are predicting much slower growth in consumer spending, manufacturers and marketers need to look at every opportunity to grow market share. Boomers can represent tremendous potential to those who know how to reach them.

To read the entire article, go to:

http://blog.nielsen.com/nielsenwire/consumer/why-marketers-can%E2%80%99t-afford-to-ignore-baby-boomers/

Four Ways to generate quality Leads – any Industry July 1, 2010

Posted by utehagen in Business Opportunities, Marketing 101, On line Marketing success, Traffic and Lead Generation.
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Great Article from Chris Chariton on Media Post Performance Insider.   http://tiny.cc/2b05g

It doesn’t matter which Industry you are in, one important tactic to grow your business is to find leads for potential new customers. And it isn’t only quantity of leads, but importantly also quality.

1. Produce (or reuse) relevant content. Content is King in today’s marketing environment and remember that if you have quality content, then don’t hesitate to reuse it after a certain amount of time because it will be News to new leads.

2. Support campaigns with targeted landing pages

3. Try a new marketing tactic.

4. Work with media partners who deliver leads.

How to be a successful global marketer April 5, 2010

Posted by utehagen in Business Opportunities, Marketing 101, On line Marketing success, Your personal success.
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I just came across a very important article for any marketer who wants to be successful around the globe and not just in his/her own native country.

Cynthia Edwards (senior copywriter with the Razorfish Global Email Solutions group) just published an article in Mediapost called “Don’t Say Hi! And Other Lessons In Global Marketing”.

She explains that transcreation is the process of rendering creative ideas so they resonate in other idioms and cultures. Another key process is localization — in essence, correcting the content so that it conforms to common protocols, cultural practices, audience expectations and legal requirements in different countries. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=125505&lfe=1#

My own long time experience as a global marketer confirms that it is by far not enough to simply use somebody to literally translate your copy — it won’t make any sense to people in the country you are trying to target. I have learned that a Big Creative Idea can certainly travel because the fundamental needs and motivations of people around the world are very similar (we are all human beings), but the way you execute that fundamental idea requires local adaptation and quite a bit of cultural savy.

I can only recommend to take the recommendations in the article to heart if you want to succeed as a global marketer.

How to build a large and passionately loyal following? March 27, 2010

Posted by utehagen in Business Opportunities, On line Marketing success, Your personal success.
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The secret to any meaningful human interaction is PASSION. What really makes any person act is an EMOTION, a “gut feeling”, and not a rationale argument, brilliant as it may be.

So, you need to bring passion, both your own and that of your employees, to the forefront.

Ann Handley, Chief Content Officer at Marketingprofs, just published a great article in the American Express Open Forum titled: Secrets to Earning Passionate Fans (Not Just Customers), and the Top 3 Things Stopping Your Company from Being the Next Zappos http://snipurl.com/v3psx   [www_openforum_com]

She reviews a new book by Jeanne Bliss: “I love you more than my dog” who in turn has studies companies that enjoy exceptional consumer loyalty.

It is all about the deliberate decisions that you, as an entrepreneur, make about how you will act and what the purpose for your enterprise is and then to act accordingly.

How to evaluate a business opportunity? March 12, 2010

Posted by utehagen in Business Opportunities, Your personal success.
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Don’t fall for “get rich fast” Marketing Hype. Any business opportunity is just that: the potential opportunity to create a strong business if you work hard and consistently at it.

How do you evaluate the business before you start? You need to look for the 4 key success factors that are important for any business: 

 
1. How long has this company been in business. It’s reliability.
2. How is it situated for growth? What are the productsor services, are they relevant? It’s about having something of value to offer to your target audience.
3. Do you have a market segment that wants your products or services? Have you made a choice of which target audience you want to serve with your products? Do you know what the needs and wants of that target audience are?

4. The final success factor, that is so important for the long term success, is that the product or service benefits are real and ideally that they are guaranteed!

Look here for an example: http://your-success-counts.com