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Why marketers can’t afford to ignore Boomers (50+ aged) July 24, 2010

Posted by utehagen in Boomer Marketing, Business Opportunities, On line Marketing success, Understanding Customers, Your personal success.
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Just found an important posting about winning with the biggest generation of consumers on Nielsen Wire.

Winning with Boomers (50+aged) will be key for marketers world-wide, as this is the fasted growing demographic, particularly in the Western World, but also in developing markets like China.

When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49. But by solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power: the Baby Boomers.

Born between the years 1946-1964, the oldest of the Boomers are beginning to retire. But today’s middle aged and older consumers are different than their predecessors.  Boomers are an affluent group who adopt technology with enthusiasm (think about the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites). They have also shown a willingness to try new brands and products and services.

Boomers should be as desirable for marketers as Millennials and Gen-Xers for years to come; they are the largest single group of consumers, and a valuable target audience. As the world continues to age, reaching this group will continue to be critical for advertisers,” said Pat McDonough, Senior Vice President, Insights, Analysis and Policy at the Nielsen Company.

At a time when most analysts are predicting much slower growth in consumer spending, manufacturers and marketers need to look at every opportunity to grow market share. Boomers can represent tremendous potential to those who know how to reach them.

To read the entire article, go to:

http://blog.nielsen.com/nielsenwire/consumer/why-marketers-can%E2%80%99t-afford-to-ignore-baby-boomers/

Important Marketing Lessons from Neuro-Science July 24, 2010

Posted by utehagen in Boomer Marketing, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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I just found this article on the Nielsenwire.

http://blog.nielsen.com/nielsenwire/consumer/measuring-the-buying-brain/

It is a good reminder that Neuro-sciences have helped to reveal the secrets of how the human brain works. This includes how we humans make buying decisions. Any Marketer needs to understand the important implications of this.

SEEING is BELIEVING: Among the five senses, vision is the most pronounced and the brain will discount information that is not in concert with the visual stimuli it receives.

SMELL leads to EMOTIONS: The sense of smell is quite powerful too, as it is the most direct route to emotions and memory storage. Being linked with a pleasant, iconic smell can significantly improve a product’s success in the marketplace.

“monkey see; monkey do”: Mirror neuron theory says that when someone watches an action being performed, he or she performs that action in his or her own brain. Activating this mirror neuron system is one of the most effective ways to connect with consumers.

Defining Differences
While human brains are remarkably similar, there are some fundamental differences such as age and gender that affect how we respond to stimuli.

The Boomer Brain:  After age 50, the brain becomes less able to screen out distractions, presenting a huge implication and a great opportunity for marketers.  Young people respond to positive and negative stimuli, but older people more strongly to positive stimuli. Another key trait among older adults is the tendency to overlook the negative. They indicate that, when presented with a negative message, older brains can “delete” the NOT and remember it as a DO over time. A real world example of how this neuroscience discovery is useful for marketers is when crafting a message for the Boomer Brain, say “Remember the milk”, not “Don’t forget the milk”.

The Female Brain: The female brain has four times as many neurons connecting the right and left hemispheres, greatly enhancing its ability to process information through both rational and emotional filters—a fact that must not be ignored when crafting a message.

NeuroFocus CEO Dr. A. K. Pradeep, is the author of the forthcoming book, The Buying Brain: Secrets for Selling to the Subconscious Mind, which provides the knowledge and the tools necessary to help marketers understand how to appeal to the subconscious on a very practical level by covering the five major areas of neuromarketing practice: brand, products, packaging, in-store marketing, and advertising.

To learn more about the book and to discover how neuroscience is impacting the making, selling and buying of projects, visit NeuroFocus.com.

Four Ways to generate quality Leads – any Industry July 1, 2010

Posted by utehagen in Business Opportunities, Marketing 101, On line Marketing success, Traffic and Lead Generation.
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Great Article from Chris Chariton on Media Post Performance Insider.   http://tiny.cc/2b05g

It doesn’t matter which Industry you are in, one important tactic to grow your business is to find leads for potential new customers. And it isn’t only quantity of leads, but importantly also quality.

1. Produce (or reuse) relevant content. Content is King in today’s marketing environment and remember that if you have quality content, then don’t hesitate to reuse it after a certain amount of time because it will be News to new leads.

2. Support campaigns with targeted landing pages

3. Try a new marketing tactic.

4. Work with media partners who deliver leads.

How to get the best creativity to build your business July 1, 2010

Posted by utehagen in Delivering Happiness, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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I just found a great Blog Post by Jim Stengel, former Chief Marketing Officer at Procter & Gamble with his 8 tips on how the get the best creative work from Agencies.

Read his Post at:   http://tiny.cc/45s2x

This is also relevant for Entrepreneurs because it talks about being passionate about what you are doing, your product and service and to think about how it can serve a higher purpose in improving people’s lives. This will inspire you to be your most creative and if you are using the help of Agency Creatives, it will be very important for their creativity as well.

To be able to think about a higher purpose, you need to know those that you are serving (your customers) better than your spouses or others that are significant in your life. You can only serve people if you know what will make their lives better.

And as I described in my earlier post ( http://tiny.cc/j4xnd ) about happiness and health, serving a higher purpose is what actually makes us as human beings happier and healthier. What a perfect win-win situation.

Possibilities of Change for Marketing Success June 16, 2010

Posted by utehagen in Delivering Happiness, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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The below quote strikes me as very real:

“Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.”

The very good thing for EVERYBODY, no matter what your initial inclination: Change ALWAYS opens up NEW POSSIBILITIES.

This is a very important Aspect of becoming a SUCCESSFUL MARKETER: You need to understand your target audience and importantly their state of mind and then figure out how YOU can help them to attain the new possibilities. But to do so, you also must understand your own state of mind.

On-line Traffic and Lead Generation Blueprint June 16, 2010

Posted by utehagen in On line Marketing success, Traffic and Lead Generation, Your personal success.
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As a student of Personal Branding and Internet Marketing, I am amazed on what is possible. I am an experienced International Marketer in the Corporate World and am now eager to help others to be successful as well. It really is not that difficult if you are willing to spend some time and energy to learn and execute what successful Internet Marketer are already doing and sharing for free.

I just discovered this 136-page Traffic Blueprint…

http://www.mlmtrafficswitch.com/?ref=swzgvce

created by Internet gurus David Schwind and Jim Yaghi. You can download it totally FREE.

They used a simple tweak they call the “Google Switch” to exponentially increase their leads & profit…

There’s nothing to buy either… just a free 100+ page traffic blueprint that you can download and put to use right away!

I’m implementing it right now, and I would like to hear from others how it goes…

Delivering Happiness – Zappos.com CEO Tony Hsieh shares the secret June 7, 2010

Posted by utehagen in Delivering Happiness, Marketing 101, On line Marketing success, Understanding Customers, Your personal success, Zappos.com.
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Many people have already joined a new movement: Delivering Happiness — triggered by the release of the new book by Zappos.com CEO Tony Hsieh. You can find more information about the book at this link: http://www.deliveringhappinessbook.com

I received a free advance copy of the book and devoured it over the weekend. However, my review of the book is in no way influenced by this.

I highly recommend this book to any entrepreneur as well as corporate executives who are serious about their commitment to create enduring success for their business. The formula, that is both simple, but still so hard to executie is: Purpose, Passion and Profits. Although in the book the order is the other way around, it is really this order that generates sustained business success. Tony writes in a very direct and refreshing style about his personal development journey and how it has influenced his entrepreneurial endeavors. He clearly is an entrepreneur at heart, but what he has learned by experience really does apply to any successful business undertaking. It all culminates in the rise of Zappos.com, which is a great branding story and at the very core of it all is a commitment to creating happiness for customers, employees, vendors and shareholders. As an experienced Brand Builder, who passionately believes in the value of brand purpose as I have experienced the power of it, I highly applaud Tony for taking it one step further from “serving consumers” to “creating happiness”.

Do yourself a personal favor and pick up the book (it’s available on Amazon.com at http://www.amazon.com/deliveringhappiness ). It is a pleasant read and if you truly “listen” to the message, it will change your life for ever.

Zappos: How to deliver Profits, Passion and Purpose May 25, 2010

Posted by utehagen in Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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Sounds impossible?

Well, it isn’t and Tony Hsieh has proven it with ZAPPOS by creating a $1.2 Billion business from scratch. Many of you may have heard about Zappos and others may say “who?” Tony has written a book about his experience that will start shipping on June 7th, 2010. He has also teamed up with others to create the “deliver happiness” movement.

Sounds slightly weird? Well, that’s what Tony and the Zappos culture are. Check out the preview at http://www.deliveringhappinessbook.com/ and pre-order your book immediately.

17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion May 22, 2010

Posted by utehagen in Marketing 101, On line Marketing success, Your personal success.
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I highly recommend to read this post on Jeff Bulla’s Blog. It is a great case study on how the single-minded commitment to fulfilling consumer needs is not only creating a great financial success, but also happier people — both the customers and the employees. This is how you create true profitable differentiation by better fulfilling customer needs. It’s not difficult, it just requires a personal commitment and change of mind-set.

http://tiny.cc/fpwke

Follow your mind or your heart? May 22, 2010

Posted by utehagen in On line Marketing success, Your personal success.
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I just saw a very valuable piece of advice on this topic by reknown author Tamara Erickson:

I’m a big believer in following your heart.  My research shows that we do our best work when we’re engaged in and committed to our task.  Achieving high levels of engagement is very clearly a “heart” issue – not a head one.

This goal, by the way, is a win-win proposition.  It’s good for the individual to do work you care about and enjoy; it’s also better for the company, because you’re much more likely, if you’re engaged, to go that “extra mile” – to innovate, collaborate, provide extraordinary customer service, and so on.

In all three of my books written to the generations, I offer a framework of “Life Lures” – different characteristics of the workplace, each of which seem to touch the hearts of some of us, and not others.  My research has discovered primary archetypes, for example:

  1. Expressive Legacy – people who crave a sense that they’re doing work that will have lasting value – that they’re building or creating something, or making something better.  In same way, to feel really engaged, People for whom this is the dominant archetype find engagement in the fundamental meaning of the work itself.
  2. Secure Progress – people who do their best work in environments that are stable and predictable – ones in which the rules governing success are clearly understood and followed.    Individuals in this archetype are unable to engage fully in their work, no matter how important it is, if the environment is unstable and chaotic.
  3. Team Victory – people who really enjoy being part of a well-functioning team — who find great satisfaction to contributing their expertise to the success of the whole.  People for whom this is the dominant archetype obviously like team-based work, in smoothly functioning teams.
  4. Risk and Reward – people who are adrenaline junkies – who thrive on change and almost impossible challenge.  Individuals in this archetype crave flexibility and leading edge opportunities.  They don’t accept the possibility of significant failure, in exchange for the excitement of the immediate challenge.

Tools to assess your archetype are available in the trilogy books (Retire Retirement, What’s Next, Gen X?, and Plugged In).  I’ve also extracted the tools and posted them on my website (www.tammyerickson.com) .

Please find the full post under http://tiny.cc/mli4r