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Skype – this is what “loving your customers” is all about January 2, 2011

Posted by utehagen in Customer Appreciation, Delivering Happiness, Loving your Customers, Understanding Customers, Your personal success.
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I was very impressed when I woke up this morning to the below message from SKYPE.

They understand how important the reliablility of their service is to their customers. And as a response to the recent outage, they didn’t just try to ignore it and hope that people didn’t mind too much. Instead they came out with an apology and even a token of appreciation with a voucher. They took the great opportunity to reach out to their customers. BRAVO!

Message from SKYPE: To our valued customers:

As 2010 draws to a close, I would like to take a moment to thank each of you for your patience, understanding, and support during Skype’s recent outage.

We know how important your Skype conversations are to you and we take any disruption to our service very seriously. We are pleased to confirm that Skype is back to normal allowing you to connect with friends, co-workers, family and loved ones.

As a valued customer of Skype, we would like to offer you a sincere apology and offer you our gratitude with a credit voucher worth a call of more than 30 minutes to a landline in some of our most popular countries, such as USA, UK, Germany, China, Japan. Or spend it however you like on Skype.

Thank you for allowing us at Skype to be a part of your life. May your holidays and the New Year be a time of joy, peace, and health for you and your family.

Kind regards, Tony Bates CEO Skype

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Important Marketing Lessons from Neuro-Science July 24, 2010

Posted by utehagen in Boomer Marketing, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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I just found this article on the Nielsenwire.

http://blog.nielsen.com/nielsenwire/consumer/measuring-the-buying-brain/

It is a good reminder that Neuro-sciences have helped to reveal the secrets of how the human brain works. This includes how we humans make buying decisions. Any Marketer needs to understand the important implications of this.

SEEING is BELIEVING: Among the five senses, vision is the most pronounced and the brain will discount information that is not in concert with the visual stimuli it receives.

SMELL leads to EMOTIONS: The sense of smell is quite powerful too, as it is the most direct route to emotions and memory storage. Being linked with a pleasant, iconic smell can significantly improve a product’s success in the marketplace.

“monkey see; monkey do”: Mirror neuron theory says that when someone watches an action being performed, he or she performs that action in his or her own brain. Activating this mirror neuron system is one of the most effective ways to connect with consumers.

Defining Differences
While human brains are remarkably similar, there are some fundamental differences such as age and gender that affect how we respond to stimuli.

The Boomer Brain:  After age 50, the brain becomes less able to screen out distractions, presenting a huge implication and a great opportunity for marketers.  Young people respond to positive and negative stimuli, but older people more strongly to positive stimuli. Another key trait among older adults is the tendency to overlook the negative. They indicate that, when presented with a negative message, older brains can “delete” the NOT and remember it as a DO over time. A real world example of how this neuroscience discovery is useful for marketers is when crafting a message for the Boomer Brain, say “Remember the milk”, not “Don’t forget the milk”.

The Female Brain: The female brain has four times as many neurons connecting the right and left hemispheres, greatly enhancing its ability to process information through both rational and emotional filters—a fact that must not be ignored when crafting a message.

NeuroFocus CEO Dr. A. K. Pradeep, is the author of the forthcoming book, The Buying Brain: Secrets for Selling to the Subconscious Mind, which provides the knowledge and the tools necessary to help marketers understand how to appeal to the subconscious on a very practical level by covering the five major areas of neuromarketing practice: brand, products, packaging, in-store marketing, and advertising.

To learn more about the book and to discover how neuroscience is impacting the making, selling and buying of projects, visit NeuroFocus.com.

Four Ways to generate quality Leads – any Industry July 1, 2010

Posted by utehagen in Business Opportunities, Marketing 101, On line Marketing success, Traffic and Lead Generation.
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Great Article from Chris Chariton on Media Post Performance Insider.   http://tiny.cc/2b05g

It doesn’t matter which Industry you are in, one important tactic to grow your business is to find leads for potential new customers. And it isn’t only quantity of leads, but importantly also quality.

1. Produce (or reuse) relevant content. Content is King in today’s marketing environment and remember that if you have quality content, then don’t hesitate to reuse it after a certain amount of time because it will be News to new leads.

2. Support campaigns with targeted landing pages

3. Try a new marketing tactic.

4. Work with media partners who deliver leads.

On-line Traffic and Lead Generation Blueprint June 16, 2010

Posted by utehagen in On line Marketing success, Traffic and Lead Generation, Your personal success.
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As a student of Personal Branding and Internet Marketing, I am amazed on what is possible. I am an experienced International Marketer in the Corporate World and am now eager to help others to be successful as well. It really is not that difficult if you are willing to spend some time and energy to learn and execute what successful Internet Marketer are already doing and sharing for free.

I just discovered this 136-page Traffic Blueprint…

http://www.mlmtrafficswitch.com/?ref=swzgvce

created by Internet gurus David Schwind and Jim Yaghi. You can download it totally FREE.

They used a simple tweak they call the “Google Switch” to exponentially increase their leads & profit…

There’s nothing to buy either… just a free 100+ page traffic blueprint that you can download and put to use right away!

I’m implementing it right now, and I would like to hear from others how it goes…

17 Revelations On How An Online Retailer Went From Zero to $1.2 Billion May 22, 2010

Posted by utehagen in Marketing 101, On line Marketing success, Your personal success.
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I highly recommend to read this post on Jeff Bulla’s Blog. It is a great case study on how the single-minded commitment to fulfilling consumer needs is not only creating a great financial success, but also happier people — both the customers and the employees. This is how you create true profitable differentiation by better fulfilling customer needs. It’s not difficult, it just requires a personal commitment and change of mind-set.

http://tiny.cc/fpwke

Social networkers swayed by online branding March 18, 2010

Posted by utehagen in Understanding Customers.
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Social networkers swayed by online branding, buying from the brands they follow.

Following a brand on Twitter or Facebook will make you more likely to buy a product from that company, says a new report published by market research firm Chadwik Martin Bailey.

According to a news article from RELAX News Consumers said that their number-one reason for becoming a fan of a brand on social networking sites was to receive discounts from the companies. Other reasons for following a brand included previously purchasing a product from the company, wanting to show others they supported the brand or to gain access to exclusive content.