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Important Marketing Lessons from Neuro-Science July 24, 2010

Posted by utehagen in Boomer Marketing, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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I just found this article on the Nielsenwire.

http://blog.nielsen.com/nielsenwire/consumer/measuring-the-buying-brain/

It is a good reminder that Neuro-sciences have helped to reveal the secrets of how the human brain works. This includes how we humans make buying decisions. Any Marketer needs to understand the important implications of this.

SEEING is BELIEVING: Among the five senses, vision is the most pronounced and the brain will discount information that is not in concert with the visual stimuli it receives.

SMELL leads to EMOTIONS: The sense of smell is quite powerful too, as it is the most direct route to emotions and memory storage. Being linked with a pleasant, iconic smell can significantly improve a product’s success in the marketplace.

“monkey see; monkey do”: Mirror neuron theory says that when someone watches an action being performed, he or she performs that action in his or her own brain. Activating this mirror neuron system is one of the most effective ways to connect with consumers.

Defining Differences
While human brains are remarkably similar, there are some fundamental differences such as age and gender that affect how we respond to stimuli.

The Boomer Brain:  After age 50, the brain becomes less able to screen out distractions, presenting a huge implication and a great opportunity for marketers.  Young people respond to positive and negative stimuli, but older people more strongly to positive stimuli. Another key trait among older adults is the tendency to overlook the negative. They indicate that, when presented with a negative message, older brains can “delete” the NOT and remember it as a DO over time. A real world example of how this neuroscience discovery is useful for marketers is when crafting a message for the Boomer Brain, say “Remember the milk”, not “Don’t forget the milk”.

The Female Brain: The female brain has four times as many neurons connecting the right and left hemispheres, greatly enhancing its ability to process information through both rational and emotional filters—a fact that must not be ignored when crafting a message.

NeuroFocus CEO Dr. A. K. Pradeep, is the author of the forthcoming book, The Buying Brain: Secrets for Selling to the Subconscious Mind, which provides the knowledge and the tools necessary to help marketers understand how to appeal to the subconscious on a very practical level by covering the five major areas of neuromarketing practice: brand, products, packaging, in-store marketing, and advertising.

To learn more about the book and to discover how neuroscience is impacting the making, selling and buying of projects, visit NeuroFocus.com.

Four Ways to generate quality Leads – any Industry July 1, 2010

Posted by utehagen in Business Opportunities, Marketing 101, On line Marketing success, Traffic and Lead Generation.
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Great Article from Chris Chariton on Media Post Performance Insider.   http://tiny.cc/2b05g

It doesn’t matter which Industry you are in, one important tactic to grow your business is to find leads for potential new customers. And it isn’t only quantity of leads, but importantly also quality.

1. Produce (or reuse) relevant content. Content is King in today’s marketing environment and remember that if you have quality content, then don’t hesitate to reuse it after a certain amount of time because it will be News to new leads.

2. Support campaigns with targeted landing pages

3. Try a new marketing tactic.

4. Work with media partners who deliver leads.

Possibilities of Change for Marketing Success June 16, 2010

Posted by utehagen in Delivering Happiness, Marketing 101, On line Marketing success, Understanding Customers, Your personal success.
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The below quote strikes me as very real:

“Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.”

The very good thing for EVERYBODY, no matter what your initial inclination: Change ALWAYS opens up NEW POSSIBILITIES.

This is a very important Aspect of becoming a SUCCESSFUL MARKETER: You need to understand your target audience and importantly their state of mind and then figure out how YOU can help them to attain the new possibilities. But to do so, you also must understand your own state of mind.

On-line Traffic and Lead Generation Blueprint June 16, 2010

Posted by utehagen in On line Marketing success, Traffic and Lead Generation, Your personal success.
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As a student of Personal Branding and Internet Marketing, I am amazed on what is possible. I am an experienced International Marketer in the Corporate World and am now eager to help others to be successful as well. It really is not that difficult if you are willing to spend some time and energy to learn and execute what successful Internet Marketer are already doing and sharing for free.

I just discovered this 136-page Traffic Blueprint…

http://www.mlmtrafficswitch.com/?ref=swzgvce

created by Internet gurus David Schwind and Jim Yaghi. You can download it totally FREE.

They used a simple tweak they call the “Google Switch” to exponentially increase their leads & profit…

There’s nothing to buy either… just a free 100+ page traffic blueprint that you can download and put to use right away!

I’m implementing it right now, and I would like to hear from others how it goes…